About Rhoda

3 MINUTE READ

Hello there, thank you for visiting my page :-)

I'm originally from Brooklyn, New York ๐ŸŒ‡ & currently living in Los Angeles, California.โ˜€๏ธ

I specialize in product design & user research. I've worked with startups and U.S. organizations in industries such as immigration, urban development, foster care, bike share, transportation, and e-commerce services and platforms.

I was very lucky to study English and Liberal Sciences abroad in Egypt, Europe, and the U.S. as an undergraduate student earning my Bachelors Degree from the University of Alexandria, Egypt.

Iโ€™m a globetrotter ๐ŸŒŽ who manifests professional growth by meeting new people around the world and building connections for the greater good.

I build design experiences with teams to create the ease of use for humans operating in our digital-focused world.

My UX roles focused on building research structure, recruit users in-house, online, remote, and onsite. I moderate research studies, analyze data, and present meaningful designs to stakeholders. Iโ€™m currently an active volunteer member for Hack for LA. At these weekly events, we organize groups of volunteers to build technology addressing the LA regionโ€™s biggest civic issues. Each night offers an inclusive, diverse community, and everyone is welcome.

If you would like to chat more, feel free to email me at: rhodaismail@gmail.com

August, 2018, Encinitas, CA โ€“ When I'm not indoors writing and designing, you can find me outdoors by the ocean or the mountains. I trained myself to create an active balance between quiet and being available online for clients.

August, 2018, Encinitas, CA โ€“ When I'm not indoors writing and designing, you can find me outdoors by the ocean or the mountains. I trained myself to create an active balance between quiet and being available online for clients.

 

How I work

I firmly believe that creativity is solving problems with new solutions that have value.

 

My UX Design Process + UX Skills

Process

In most projects, I follow the UX product development formula from the Institute of Design at Stanford.

In most projects, I follow the UX product development formula from the Institute of Design at Stanford.

Skills

I bring to teams a variety of skills to implement and understand the context of business, users, and problem scope. 

My skills above, and how I work with teams.

My skills above, and how I work with teams.

With almost every UX research project I work on, (and it of course depends), I mainly follow the steps below:

1 - Rip the brief
2 - Cluster topics
3 - Primary Research
4 - Secondary Research
5 - Converging Insights
6 - Synthesizing Themes
7 - Opportunity Areas
8 - How Might We
9 - Execution and decision making

 

Humanities + UX

I received my Master's Degree in Anthropology from The Graduate Center, City University of New York,  and completed a post graduate degree in Human Computer Interaction HCI UI/UX from Pratt Institute of Design in NYC.

Looking at a problem from unconventional angles can lead to a path that solves the core of a problem. I'm constantly advocating to businesses and to users the importance of creating functional and practical design solutions. My daily goal is to interact with users across mediums, analyze context of use, implement action points using proactive design solutions. 

 

The U.S. Immigration System

From 2010 till early 2017, I was an integral part of a Law firm that specializes in U.S. Customs and Immigration Services (USCIS) based in Manhattan, NYC. During my tenure at the firm as a Foreign Policy Researcher, I've interviewed 100's of clients from around the world about the U.S. immigration system. The intersection between the internet and understanding client needs is why I became a User Experience professional.

In my role at the law firm, I conducted tests with clients on the official immigration website to uncover usability problems. I joined a small team that focused on updating the product. The U.S immigration website implemented a virtual chat box that provides answers and information about the U.S. system, Emma. A computer-generated virtual assistant who can answer immigration questions and help users navigate on the USCIS website. Our team tested out how clients were responding to the new feature. You can read more about our work here.

The key is to always immerse, observe, and engage with your customers across industries, and truly empathize with users to establish goals that lead to optimal user experiences. I help bridge our physical worlds with digital mediums and dedicate time writing about user experience design. You can find me tweeting or sometimes ranting UX nuances to the tech community @rhodaismail.

Thanks for reading and I look forward to chatting with you soon. ๐Ÿ˜Šโ˜ฎ๏ธ