The First/Last Mile Metro Challenge

2 MINUTE READ
May 2017
San Francisco, CA

Project Summary – Improving the Metro Transit System


City Innovate is a nonprofit startup that is based out of San Francisco. Our team is dedicated to improving efficiency and accountability in government and services for the residents they serve. 

Our Project goal is to create a mobile platform that consolidates multi trips and provides users with metro ETA in real times.

Our Project goal is to create a mobile platform that consolidates multi trips and provides users with metro ETA in real times.

We are focused on creating frameworks of collaboration and on exploring ways to improve procurement so that residents and government employees can experience the benefits of emerging technologies in their communities. Through our flagship program Startup in Residence, we bridge the gap between the private and public sector. The program facilitates startup and government teams to co-create technology solutions for government-defined challenges.  Enterprise technology experts provide guidance these teams to ensure the solutions created have maximum impact.  

We help these solutions, and the startups that create them, scale by providing mentorship, introductions, and capital.

The result is a more robust, market-driven, and efficient govtech market. I joined the team in 2017 as a Product Designer and User Researcher. I dedicated my time at the company improving our program by applying user-centered design metrics. Our team’s main goal is to bring government employees new technologies to improve the U.S. Metro Transit System.

 

Team Information

  • Team Size: 4 (Product Designer (me) - Program Manager - Executive Director - Policy Researcher)

 

Project Goals

Our team partnered up with the client to discuss important MVPS to build a product for Metro Miami, Florida by conducting user-centered design meetings with the transit agency.

Our team partnered up with the client to discuss important MVPS to build a product for Metro Miami, Florida by conducting user-centered design meetings with the transit agency.

Objectives

We are focused on creating frameworks of collaboration and on exploring ways to improve procurement so that residents and can experience the benefits of emerging technologies in their communities. 

We bridge the gap between the private and public sector. Our program facilitates startup and government teams to co-create technology solutions for government-defined challenges. 

 

Project Roadmap

My Role

During my role with the team at CIF as an in house UX researcher and product designer, I delivered strategic research plans that shape our product mission and aligned our goals with stakeholder interviews. Each box above represents the next stage we conduct with our clients.

  1. I helped create across-function collaboration with the goal to create case studies for cities in urban development.

  2. Analyze data sharing platforms and build integrated systems in public and private transit networks.

  3. Part of my responsibility is to demonstrate the transit-user experience by designing customer journey maps.

 

Project Overview

City Innovate Foundation partnered with Miami-Dade County, Department of Transportation and Public Works and a number of private sector technology companies (Microsoft, Cubic, Lyft, Zipcar, Siemens) to write a playbook that will help Miami-Dade build a multi-modal transit network.

This collaboration is focused on how to create a more viable and attractive transit network, while at the same time seamlessly integrating the use of private operators like Uber and Lyft into the system. Enterprise technology experts provide guidance these teams to ensure the solutions created have maximum impact. 

We help these solutions, and the startups that create them, scale by providing mentorship, introductions, and capital. The result is a more robust, market-driven, and efficient gov-tech market. My role on the team as the UX Researcher and Strategist was to create customer journey maps for our Urban Mobility Collider project. 

 
Open Backend Integration - our Design Sprints Playbook.

Open Backend Integration - our Design Sprints Playbook.

Our Product

The Urban Mobility Playbook shares urban development insight and information across cities in the United States. The playbook outlines how mobility can be improved in metropolitan regions and thereby help solve one of the major problems faced by cities worldwide. For further details, an NDA is required. 

Our team implements a User-Centered Design workshops in place sharing user-centered design practices and user research methodologies with our clients. 

 

User Research Methods

I created the below overview plan to conduct user research and test our solutions with our clients and users.

The following are best practices adopted from industry experts to carry out user research and test before launching our product to the public.

The following are best practices adopted from industry experts to carry out user research and test before launching our product to the public.

 

Discovery Phase

Integrating seamless multimodal mobility platforms and systems are analyzed in the Easy Pay App to understand user flows and pain points. 

Our open discussion forum enabled Miami residents to discuss the future of the county’s transportation system. We worked closely with the County of Miami-Dade’s Department of Communications to share the project with the community.  

"Existing transportation advocacy groups integrate their previous outreach on social media, and leverage our Twitter integration to insure equitable input into the design process." – Neighborland

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Ideate Stage

Building an – Advanced Payments for Mobility – Network

Audience Overview for County of Miami Dade Transportation Department

Audience Overview for County of Miami Dade Transportation Department

Our team works with our client from transit agencies at Miami-Dade County in Florida, to ensure the latest payment methods that can be implemented to move citizens from point A to B quickly and efficiently.

 

Persona Development for a Multi-Modal Mobility Platform


Our project involves a lot of behind-the-scenes work and questions like: how would you use your Clipper Card to pay for a bike rental, and how would the bike company receive their money? How can NFC-enabled smartphones be used to pay for a ride on BART in San Francisco?

We also tackles fraud prevention, risk management issues, the digital divide in communities, as our team uses vast amounts of data to collaborating on optimal UX solutions. Our team based in San Francisco works with city officials from Miami-Dade County and data experts in the fields: of cloud-based data storage, electronic ticketing, payments clearing and technologies to define how transit users will pay for the future rides.

 

Solutions

Identify and sign up accessible retail locations with POS in transit cards; instant reload through app. 

 

Results

The Urban Mobility Design Book – Solving Urban Problems Through Open Innovation.

The Urban Mobility Design Book – Solving Urban Problems Through Open Innovation.

The Easy Pay Card system is built to integrate payments between public and private modes of transportation (e.g. Uber + public transportation). The Pedestrian (user) does not always have a place to reload the transit easy card, and does not reload online.

How might we create a framework for users to have all payments made on one platform for transportation?

Check out our article on Medium.com

The Urban Mobility Collider Playbook shares urban development insights and information across cities in the United States.

The playbook outlines how mobility can be improved in metropolitan regions and thereby help solve one of the major transportation problems faced by cities worldwide. For further details, an NDA is required.

 
 

For full access to case study providing outcomes and results, feel free to contact me here