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Measuring Designers’ Work

Measuring Designers’ Work

This article explains that you don’t have to be a great designer who posts online all the time to prove your talent.



A designer’s worth is not based on the amount of content that is posted for people to judge them in a matter of seconds.

Quality triumphs quantity when it comes to posting projects posted online or showcasing skills. Having a well-built design portfolio for potential clients to look at is kind of a must have these days.

However, craftsmanship and the talent required to be a good designer takes years to accomplish. Good design is the ability to translate a mission through screens onto our surrounding life.

Some designers can only post their process in words, not everything is about wireframes and awesome design mockups.

Some people aren’t allowed to post design work due to client non-disclosure agreements.

Other designs rather not share their previous work lest they get a client in an arena they hated most.

Maybe some designers are looking for fresh challenges to add on to their skills.

Or students who want to post but require to showcase years of experience to achieve the level of quality design.

What if you’ve worked for a decade as a designer but have nothing to show to clients?

Your work as a designer is of a greater mission and that is to properly conduct design-thinking processes including business strategy and product development.

That means to gain respect over time from people, especially clients and paying customers.


Storytelling is a Designer’s Strongest Selling Point

As researchers and designers, our stories are our your bestselling assets. We are required to show how something works. But what if it doesn’t work and we can’t prove theories? We explain why we fail during projects, and go back to perfect our work.

By creating a narrative, you set yourself up for success. The key is to be able to explain the story to a client without presenting visuals as first steps. Clear articulation is a designer’s way to selling a strong story.

Digging a little deeper, the designer moves design forward to frame the problem based on how it was perceived by the client and teams working on this project.With successful products, more than 90% of the design creation process is based on research and strategy, as the 10% remaining is for polished user interface as deliverables on the internet.

I never mean to dismiss the value of a visual designer’s work in regards to polished user interface. However, there is more than creating a cool looking button or maximizing negative minimalist-space in websites.

Function triumphs form in user experience design. The customer would rather get to the point of interaction on your website than deal with a blue versus green button.

Brand guidelines are important for documentation and brand consistency, and is only problematic if the function is weaker than the form.

Think of how you want to sell a story and be genuine about your narrative. Give context, not everyone listening to you knows what you’re talking about. Avoid negativity and stating obvious opinions that only show the negative side of things. Be transparent and people will follow your design thinking principles. Honor your craft as a designer.

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