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Feature Prioritization and Self Optimization 

Feature Prioritization and Self Optimization 


This situation or a similar one may have happened to you; it’s the beginning of the day and you’re attending your company’s global team meeting. Everyone is ready in the conference room waiting for the meeting to happen as departments share updates. Some people are on their phones waiting, while others taking the lead are scrambling to find the right cables to connect their laptops with the main screen to kick off the presentation.

Today is feature prioritization day, which means that developers and product team members along with other departments in the company come together to ‘hash-out’ product details that need to be taken care of before rolling out this new feature globally.

The new feature comes out into the world, and in the next three weeks it’s obvious that the new features hold very low priority to the customers. Customers aren’t even noticing these new changes.

Why did this happen and what went wrong on the product launch day? Nothing went wrong, it’s just that research was never really conducted thoroughly.

The steps designers take were mostly based on the objectivity of designs. While there is truly no one to blame, everyone wants to do their job at the maximum efficiency and zero loss in costs.

The real question is: how many times do we have to run into hurdles to uncover new problems in software? 

Self optimization is about realigning your goals daily and asking yourself the repetitive questions that lead to frustration or to self realization of what went wrong with product features.

We usually fall into a vicious cycle of self doubt by self-deprecating our original ideas and this is due to fear.

Being in a creative field requires a whole lot of mental strength by being firm with yourself, your team, and your clients.

As designers, we want to expand on our ideas but we find ourselves caught up in the trap of negative self feedback. It’s a crazy loop, we want to create and expand but we’re terrified of failure. The solution is that we waver as we tend to lean back on familiarity, missing out on the new bright and scary ideas.

Taking risks always requires us to step out of our comfort zone. The trick is to know when to catch yourself and realize that fear of failure is an emotion that can be controlled.

It takes a ton of personal steps to recreate your dream and turn it into a tangible reality. People are often confused by how to make things work for their favor and not the let bad triggers occupy these thoughts. 

So the next time you’re sitting in a meeting with decision makers trying to understand what didn’t work or why, just follow your instinct, you already have the answers.

Where Do We Go From Here?

Where Do We Go From Here?