A set of questions to explore the user's problems on the platform by observing the user completing a task. In this case, our team interviewed students at the Art Center in California and asked them if they were using the platform and if they can complete a task for us.
What are the user's goals?
The user's goal is to work efficiently and smart. The user always wants to make his clients happy and create high standard work.
What are the pain points when you use your search boards?
The user tends to get distracted with repetitive tasks, and not able to see a bird’s-eye-view of his projects, collectively, in one place on the website. User has to use multiple computer monitors during a project which makes it difficult to restructure the search method.
The user uses this product 85% of his time when working on a design project. The user creates boards and curates content to show to the client. Sometimes it takes the user more time if she does not know what boards to search for.
Will the user likely be interrupted or otherwise need to return to tasks?
The user is looking for multiple boards and wants to see the visual content on the screen at the same time, on one page. The user has to come back to the board continuously leading to distractions and being side-tracked or not finding what he was originally looking for.
How much easier is it to use your product (Pinterest) than the alternatives?
Pinterest is a relatively easy-to-use platform. But the user sometimes has to create ideas on a post-it note to manually place the boards in order.
How are you using search tools for Pinterest boards and what tasks will it take to accomplish your goals?
The user is working on creating an illustration for a client. As part of the design process, the user collects ideas in the forms of images and organizes them on Pinterest.